PLE Painting

MEET THE CLIENT

PLE Painting is a painting company based in the Metro Vancouver area who are committed to raising the bar for client and employee satisfaction. They are driven to be Vancouver’s Best Painters by having laser focus on every job and creating rewarding careers in their community. Their core value is mastery before massiveness. This mindset is how they believe they can create a real impact in the industry.

Projects Completed

• Brand Discovery + Compass
• Visual Identity Rebrand
• Custom Website Design + Development
• Client Engagement Process (Proposal Template, Pitch Deck, Email Strategy etc.)

With a clarified Brand Strategy PLE needed a robust visual language to further differentiate them in their heavily saturated market and to visually convey their brand impact to key audiences.

• Create a consistent slick look reflecting precision, focus, attention to detail, high standards
• Position PLE as a market challenger that values “mastery before massiveness”
• Support PLE’s true north: Raise Industry Standards for client & employee satisfaction.
• Create a memorable visual identity that will gain recognition, engage key audiences by underline PLE’s claims: high quality + client-focused + smoothest operations

The main challenges we had to overcome with this project were:

1. In a heavily saturated industry, it is hard to stand out when everyone promises the same things and looks the same
2. The brand needed to appear on many different assets including large construction site signs, uniforms, and proposals meaning the logo and Visual Identity had to be saleable and recognizable at all sizes as well as provide a visual language to convey key values no matter the asset.

To address the challenges we distilled what was key descriptors of PLE at their core. We landed on: Striking- Bold- Precise
Those three words encompassed the PLE approach which became the 3 Perfect Lines brand pattern. The lines not only aligned with the three core descriptors but also communicated multiple levels of the strategy including their brand pillars:

1. Super Satisfied Crew
2. Outrageously Happy Clients
3. Exceptionally Profitable PLE

The 3 Perfect Lines can be seen striking through the logo, as textures on assets, and even as a uniform ranking system. The brand needed to convey trust with their three key audiences and create an immediate disruptive impact to stand out.

• A recognizable brand that could scale across all assets
• An entirely new logo and visual identity that encapsulated the brand strategy
• A repeatable brand language that key audiences could begin to recognize
• A bold and fresh brand that stands out from their competitors in the industry

2018 Summit Marketing Effectiveness Award Platinum

Category: Visual Identity

PLE Painting needed a website that could communicate their brand story and distinctions in a way that made their three audiences care: Employees, Corporate Clients, Residential Clients.

• Engagement for new, existing client & employees
• Capture Qualified Leads
• Clear offer & positioning that helps clients self-select
• Tell a clear and compelling brand story that showcases PLE’s advantages over the competition
• Recruit painters

Where other painting companies have generic template sites that mainly promote their services, our strategy was to take a customer-centric approach, designing content and messaging to appeal directly to our audience segments in a memorable custom design. We did this by creating two distinct landing pages that had custom messaging to their three audiences. Meaning the website spoke directly to the key audiences engaging them individually.

We emphasize credibility through awards won, distinguish areas of service, list project types, highlight commitment to safety standards and the sophistication and polish of their team (which is a rare find in their industry).

The tagline “when you need the best” is a key message that is executed throughout the brand’s website and on all integrated marketing touchpoints, online and offline.

The result is a custom website that:

• An immediate increase in requests for estimates after the launch of the website
• A WOW- factor website that earned credibility and trust with leads
• A website perfectly suited to support a digital advertising strategy to capture qualified leads
• Narrates the brand story in a way that matters to each key audience engaging them to inquire

2019 Ascent Winner- Global Trend Marketing Awards

Category: Digital Website- Small Business

what our client has to say:

“We could not have predicted what the experience of working with REX would actually be like. Although, things have unfolded in very much the manner Allison and her team outlined that they would 1 year ago when we began working together, the experience and the results of having worked through this process with them are remarkable.

We just launched our new website, one that we feel is an industry leader. Our new PLE logo has won top prize at international awards. Our clothing/uniform program looks amazing, our Sprinter van has a striking and modern wrap totally inline with our new brand, and our quotes are much more refined and incorporate fantastic visual and design elements.

Every person we interact with at REX is top-notch in their departments. They all work together to deliver an engaging, passionate, and creatively brilliant, premium branding and marketing service.”

-Jay Newell