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Prophecy Cream

Less wrinkles. Improved firmness. Better elasticity.

meet the client

Prophecy Cream is the first and only topical face cream to effectively penetrate the skin with micronized hyaluronic acid. A new brand to Canada, Prophecy Cream is the product of a scientific breakthrough, with the clinical studies and real results to prove its efficacy. Prophecy Cream is a high-end product, with a price-point to suit, that more mature, educated women will fall in love with.

 

Projects Completed
  • Brand Campaign Development
  • Brand Messaging
  • Visual Identity Alignment (with existing logo)
  • Custom Illustration
  • Casting + Photoshoot Production
  • Video Production
  • Website Design + Development
  • B2B and B2C Marketing Collateral

Brand Campaign Development

THE CHALLENGE

The Prophecy Cream had built a large following in Israel, and distributor DermaSpark Products Inc was bringing the product to the Canadian market. With the only existing asset being a logo, an entire visual identity and foundational campaign needed to be built.

In the beauty industry, consumers are tired and jaded by hearing the same claims. The anti-aging industry in particular is heavily saturated and the public is skeptical and hesitant to invest. No one wants to see 20-year-olds selling anti-aging creams.

OUR STRATEGY + APPROACH

Our approach was to brand the product with a model who was age-appropriate and prove the cream’s claims with simple-to-understand explanations of complex science.

Visual Identity

Brand elements developed:

  • Custom molecular illustrations
  • Brand texture and pattern
  • Typography
  • Colour palettes
  • Brand Style Guide

Website Design + Development

We developed a fully custom e-commerce platform to sell the product in Canada. The site architecture guided the user through the journey of understanding the Prophecy Difference: seeing real results from real women, understanding the scientific process, and finally making a secure purchase.

Video Production

The Prophecy Cream Video “Introducing Prophecy” is designed to educate and inform audiences on the Prophecy Difference. We needed to break down how the cream’s science works in terms that are easy to digest. We did that using custom illustration and animations.

Photoshoot Production

REX executed a complete campaign shoot, including:

  • Sourcing photography, videography, make-up and hair styling talent
  • Casting model
  • Shot list, creative concepts, and storyboarding
  • Wardrobe curation
  • Pre-production planning
  • On-site video direction
  • Product photography direction
  • Post-production management
RESULTS

“REX managed to pull off an entire rebrand and campaign in just a couple of months. They successfully organized and executed a brand guide book, photo shoot, video shoot, website, and customer marketing package that we are proud to showcase. They’ve built the foundation for Prophecy Cream to grow into a strong brand – both in terms of messaging strategy and visual identity – that will greatly contribute to the success of the Prophecy Cream across Canada. With their help, we’re now able to sell our product through a beautifully custom-design website and support our own clients with a comprehensive suite of marketing materials that help to grow their spa businesses. I can personally testify to Allison’s dedication and commitment to going above and beyond to make miracles happen for her clients – she embodies all the qualities of a great entrepreneur.”

ADAM RAZ – PROPHECY SKINCARE INC.

RECOGNITION

Award-Winning Brand

Summit Creative Award Product/Service Video, Bronze Award
Summit International Awards, 2018

REX Marketing + Design Inc. • Copyright © 2023