From Local Crew to Industry Leader.
REX turns skilled trades into standout brands with strategic, full-service marketing built for growth.
Attract Clients Who Value Your Craft
Create a clear, compelling brand that resonates with customers who appreciate quality and skill—helping you build lasting relationships that turn one-time clients into repeat business.
Grow Your Business Without Guesswork
Develop a strategic marketing framework grounded in your business goals, enabling confident decisions that drive real growth and sustainable success.
Attract Skilled Talent
Create an authentic employer brand that highlights your company values and culture—making it easier to recruit, retain, and develop top-quality tradespeople.
Be the Name Everyone Recommends
Establish a strong market presence through consistent messaging and professional branding that positions your company as a trusted leader in your industry.
Trusted by the Trades
“We could not have predicted what the experience of working with REX would actually be like. The experience and the results of having worked through this process with them are remarkable. We just launched our new website, one that we feel is an industry leader. Our new PLE logo has won top prize at international awards.”
PLE PAINTING
“REX actually dug into my background and understood my personality and I never expected that part. From that perspective, it made us find out what our strengths and weaknesses were before developing the marketing strategy. Directly attributed to REX’s work, we’ve doubled the company in the space of a year.”
PUROCLEAN RESTORATION
“REX was invaluable in helping us strategically approach both our brand and marketing.
Allison and the team really dug deep to understand our business and it’s challenges, and their experience in crafting clear service differentiators will be a driver of change and growth for our business.”
ROBINSON ROOF SOLUTIONS
Our Brand Building Blueprint
Our process is clear, collaborative, and built to deliver—turning your trade expertise into a compelling brand that reflects who you are, earns trust, and drives long-term growth.
STEP 1
Brand Strategy
Amplify your competitive edge with a strategy that provides clear focus and direction on what to do and say to drive business growth.
STEP 2
Brand Foundation
Stand out with a market-leading platform, brand assets, and digital presence to attract and engage customers and employees.
STEP 3
Brand Activation
Execute targeted marketing campaigns and content strategies to amplify your brand and accelerate customer acquisition.
Real Brands.
We don’t just build brands – we build tools for growth. See how other trades businesses have partnered with REX to create brands that do more than look good.
Robinson Roof Solutions
Compelling Service Offering
We helped reshape their service messaging from a basic list to a value-led offering—positioning Robinson as a strategic partner, not just a roofing provider.
Enhanced Online Presence
With a custom site and SEO-ready platform, Robinson is equipped to attract the right clients online and scale their business across digital platforms.
Brand Consistency
Robinson now shows up with a unified, professional look—across trucks, signage, uniforms, and their website—boosting credibility with clients, partners, and their own team.
Greyspace Property Services
Elevated Brand Experience
A refined visual identity and strategic positioning that reflects professionalism, precision, and market ambition—instilling confidence in clients and pride among the team.
Unified Market Strategy
A clearly defined parent brand and market position that connects with multiple audiences, aligns internal teams, and supports scalable business growth.
Industry Expansion
A strong, memorable brand platform that enables GreySpace to confidently enter new markets and service categories with clarity and authority.
Every business has a story—these are just a couple we’ve been proud to help shape.
A Better Fit for Growing Trades
While others sell services, we build businesses. We combine the creative power of a full-service agency with the grit, speed and strategy of seasoned entrepreneurs who know how to scale small businesses.
| Feature |  | Freelancers | Big Agencies | Web & Logo Design Companies |
|---|---|---|---|---|
| COST | $$$$ | $$ | $$$$$$ | $$$ |
| TEAM EXPERIENCE & DEPTH | Experienced and Well Balanced Team Lead by Seasoned Entrepreneurs | Good Experience but Limited Capabilities | Good Experience | Strictly Tactical Capabilities |
| PROCESS DEPTH | Deep Agile & Nimble Process | Moderate | Deep Process yet Bureaucratic | Superficial |
| STRATEGIC DEPTH | Big 4 Consulting Priced Competitively | Positioned for Execution | Yes but Requires Lots of $$$ | Positioned for Execution |
| FOCUS | Small Business Growth & Entrepreneurial Mindset | Low Effort & High Output | Awards, Hourly Billings & Hefty Retainers | Delivery |
Book A Complimentary Needs Assessment
Wondering if stronger brand and marketing could move your business forward?
Book a complimentary Needs Assessment and let’s explore what’s possible.
FAQs
Curious is good. Clarity is better. We’ve answered the most common questions to help you move forward with confidence.
What is a Brand Strategy and why do I need one?
A brand strategy is the foundation that guides how your business looks, sounds, and shows up in the market. It defines what makes you different, who you’re speaking to, and how to connect with the right people—clients, employees, and partners.
Without it, marketing becomes guesswork. With it, your business becomes intentional, consistent, and positioned for growth. At REX, we create brand strategies that help trade businesses like yours attract better clients, stand out from competitors, and build reputations that last.
How long does the process take?
While timelines can vary depending on your goals and the services you need, our Brand Strategy projects typically take around 12 – 14 weeks from start to finish.
Our process is streamlined and collaborative, so you stay informed without being pulled away from running your business. We’ll give you a clear roadmap upfront, with milestones that keep everything on track.
Can branding really make a difference in a hands-on industry like mine?
Absolutely—because branding isn’t just about logos or colors. It’s about building a strong foundation that helps your business grow with purpose.
In trades, reputation is everything. A strategic brand helps you define what your business stands for, who you serve best, and how to position yourself in the market—so you’re not just another option, you’re the obvious one.
Awards
200+
Businesses Served across North America
Winner
Small Business BC Best Marketer and Top Branding Agency in Canada
25+
International
Awards
Top Branding Agency in Canada
REX is ranked a 5-star agency on Clutch
Don’t hesitate to hire their team – you’ll get good results, simplified processes, and an enjoyable partnership.”
The Coaching Studio
Brand Overhaul
Their ability to ask insightful questions allowed our team to explore certain ideas in a clear manner.”
Provision Accounting Group
Branding & Marketing Strategy
According to the results we’re getting, I believe we’re working with the very best.”
DERMASPARK PRODUCTS INC.
MARKETING & ADVERTISING