Earlier this week, the REX team attended the DigiMarCon Canada West 2023 Conference – the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Western Canada at the Paradox Hotel in Vancouver. The conference served as a vibrant hub of boundless knowledge, innovation, and networking opportunities, all complemented by delicious food and a never-ending … Continued
89% of Small Business Owners value a strong brand. Do you know how to build one? Building a strong brand is vital for small businesses. A strong brand helps businesses to differentiate themselves from competitors, build trust with customers, and establish a long-lasting relationship with their target audience. However, while many small business owners … Continued
Amanda has been working with us for the past two years as a Digital Marketing Coordinator and has recently stepped into account management specializing in marketing ecosystems. Here’s a quick interview with Amanda so that you can get to know her more and how she’s liking her role as Account Manager. What are you most … Continued
The REX team is continuously evolving, and as our team grows, we want to show you why they’re so awesome. Garvit, our Digital Marketing Manager, has transitioned to a new role as Digital Performance Manager. Here’s a little bit about Garvit and how he’s liking … Continued
Social media has become the most influential space where social channels aren’t only used for “social networking” but to advertise brands and products digitally. Building a brand is the desire of many small businesses, but one of the vexing challenges often faced is utilizing the power of social media to enable brand recognition. If you’re a small … Continued
In email marketing, metrics like open rate, click-through rate, and conversion rate directly impact the success of your email efforts. And what it really comes down to is the type of format you’re choosing to deliver your campaign – HTML or Plain Text. Photo credit: www.emailout.com What Works Better – HTML or Plain Text … Continued
Is email marketing still important in 2022? With a return on investment of up to 4400%, it remains the best way to attract and retain customers. Before Google Ads and the rise of social, email was the OG channel to reach audiences online. Photo credit: Workana.com If you’re a small business owner … Continued