LinkedIn Best Practices for Small Businesses

It’s no surprise that LinkedIn has become a significant lead-sourcing tool for companies, especially in the professional services world. HootSuite reports that LinkedIn is providing companies with 80% of their inbound B2B leads. We did some research into how to best leverage LinkedIn to help our clients, small businesses like yours, increase their digital footprint … Continued

How Does Branding Make Marketing More Effective?

Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where you’re ready to make informed, strategic, effective decisions about your … Continued

5 Steps to Customer-Centric Positioning

Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information!   Why does positioning matter?   Positioning describes how you are uniquely … Continued

Allison Bran: RBC Canadian Women Entrepreneur Award Nominee

We are thrilled to announce that our Founder + CEO, Allison Bran, has been nominated for the prestigious 27th annual RBC Canadian Women Entrepreneur Awards! This marks the second time Allison has received this remarkable recognition, and we couldn’t be more grateful for the honor. We extend our heartfelt thanks to our incredible clients and … Continued

REX Wins Two International Marketing Awards!

This calls for a celebration. REX Marketing + Design is awarded Best Redesign/Rebrand and Platinum Logo Design in the 2018 Summit Marketing Effectiveness Award® competition for its work for Fresh In Your Fridge and PLE Painting.   REX is honoured to be awarded: Best of Category in the Redesign/Rebrand Campaign category for the Fresh In … Continued

2018 Highlights

As a new year dawns upon us, it brings a moment of reflection and celebration for businesses as they reflect on the year that went by. It’s time to acknowledge the milestones achieved, challenges overcome, and lessons learned. The significance of the new year lies in the opportunity it presents for businesses to assess their … Continued

Behind the Scenes: Fresh In Your Fridge Photoshoot

In 2018, REX Marketing + Design Inc. and Fresh In Your Fridge embarked on an exciting rebranding journey. Collaborating closely with Erika and her talented team, we delved into every aspect of the rebrand, from developing a comprehensive brand strategy to refining our communications approach and refreshing our visual identity and website design. One of … Continued

New Office, New Us

    5…4…3…2…1… To the new REX office we go! 🚀 This week we moved from our little 3-person office to one that’s 2x the size! Now Allison doesn’t have to sit on the floor : ) But why a new and bigger office? Well, the science is pretty unanimous on this topic. People like … Continued

Why Content Marketing Matters

  What is Content Marketing? And why does it matter? Content marketing is a strategic marketing approach focused on: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant … Continued