Top Consumer Trends To Watch Out For in 2024

Every year, the biggest companies in the world publish prediction reports on what will happen to consumers in that year. The year 2024 is no different, and we have tons of research available to decipher what is going to happen. We are in what researchers call the post-pandemic economy, and our consumption habits are evolving. … Continued

What is brand perception, how to measure it, and why?

Remember the last time you made a purchase at the grocery store and opted for a product from one brand instead of another? Why would you choose one over the other? Why would you buy Pepsi but not Coke or vice versa? It is likely that you prefer one brand over another because of how … Continued

The Long and Short of SEO in 2023

If there is a word full of “woo” in digital marketing, it is SEO (Search Engine Optimization). Used interchangeably for an optimization technique & a person who does the optimization, SEO is the quintessential algorithm-chasing game.  From Keyword stuffing to backlinks from PBNs, SEOs always try to figure out how to “game” the system. This … Continued

HubSpot for Small Businesses: Is the hype worth it in 2023?

HubSpot is one of the most popular CRM and Marketing automation tools out there.  It was established with the core principle of “inbound” marketing, which recognizes that individuals prefer not to be interrupted or bothered by marketers and salespeople but rather seek assistance and valuable information. HubSpot was founded in 2006 by MIT fellows Dharmesh … Continued

Celebrating Success: The REX Agency Wins Big At International Marketing Awards

  Drumroll, please! We’re thrilled to announce that The REX Agency has been awarded five AVA Digital Awards in the areas of Brand and Category Strategy. The AVA Digital Awards is an international competition that celebrates excellence in digital communication, spanning various categories from web-based production to video and audio production. Administered and judged by … Continued

Facebook ads vs Google ads- Which is Better for Your Business

It is a million-dollar, nay, billion-dollar question: which is better between Facebook ads and Google ads? The answer is complicated and depends on the goal of your advertising campaign and many contextual factors. However, if your advertising goals are clear, it is comparatively simple to know which is better or if you need a combination … Continued

Six Proven Strategies to Build Brand Awareness

  Building brands is challenging. There are no shortcuts to creating a loved and successful brand. It takes plenty of time, patience, and grit; entrepreneurs and business leaders who have a long-game vision are typically the ones that succeed in brand building. To give you context, Coca-Cola sold nine drinks a day in its first … Continued