In 2018, REX Marketing + Design Inc. and Fresh In Your Fridge embarked on an exciting rebranding journey. Collaborating closely with Erika and her talented team, we delved into every aspect of the rebrand, from developing a comprehensive brand strategy to refining our communications approach and refreshing our visual identity and website design. One of the highlights of this journey was a thrilling full-day photoshoot where we captured stunning imagery that would grace our new website and vibrant social media channels.

We are thrilled to share some behind-the-scenes glimpses from the brand launch photoshoot, giving you a sneak peek into the energy and enthusiasm that fueled our rebranding process.







The photo shoot was a testament to our creativity and passion for crafting captivating visuals. We meticulously planned every detail, from the mood board and shot list to the direction we provided on the day of the shoot. Working closely with the incredible team at Three Sixty Media, we brought our vision to life. Special thanks to Justin Lam and his talented team for capturing the essence of our brand through their expert videography skills.


Here are the final shots!



To see more of our work, check out our client features on Our Work page.