The REX Agency | Brand Foundation - brand-foundation
Brand & Marketing

Foundation

clutch
REX is rated a Top Branding Agency in Canada by Clutch with 25 International Awards for Brand Strategy, Marketing and Design

What is
Brand Foundation?

Once a Brand Strategy is developed, the Brand Foundation needs revitalizing.

Brand Foundation includes elements like your logo, visual identity (colour palette, typography, imagery), website, and any essential branded assets or sales and marketing materials.

The purpose of your Brand Foundation is to support the customer journey from awareness to conversion and make it easy for your customer to identify, understand, remember, and connect with your business.
With a strong Brand Foundation in place, you can confidently move forward and begin to or level up how you actively promote your brand, knowing that your messaging and visuals are aligned with your strategy and optimized for success.

Transformational Benefits of Brand Foundation

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Create a Memorable Identity

Develop a consistent and visually appealing identity that resonates with your audience, making it easier for them to recognize and remember your brand.

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Elevate Customer Experience

Enhance the customer experience from the moment they discover your brand to the point of purchase, with a clear and intuitive website and high-quality branded assets that say who you are and what you stand for.

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Stand Out in the Crowd

Stand out from competitors with a differentiated and compelling visual identity, messaging, and value proposition that differentiates your brand in crowded markets.

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Accelerate Growth

Drive business growth and increase revenue through a strong Brand Foundation that communicates your brand’s value, making it easier for customers to choose you over the competition.

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Charge Premium Prices

Develop a unique and compelling brand experience that speaks directly to your perfect paying customer and highlights the differentiated value of your product or service, allowing you to confidently charge premium prices.

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Build Trust and Loyalty

Gain trust and loyalty from your customers by delivering a consistent and trustworthy brand experience across all touchpoints, creating advocates who spread your message and refer you to others.

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Maximize Marketing ROI

Improve marketing efficiency and effectiveness by aligning all marketing efforts with your Brand Foundation, resulting in a clear, consistent, and compelling message that attracts more qualified leads, builds trust and belief in your value, and drives them toward action.

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25 International Awards 
and counting for 
Branding & Design


Featured Brands

PROPERTY MAINTENANCE

Brand Strategy

  • Brand Discovery + Development
  • Audience Insights + Journey
  • Market Research
  • Positioning + Strategic Narrative

Brand Foundation

  • Brand Visuals + Identity
  • Digital Brand: Website
  • Display + Brand Experience

SKILLED TRADES

Brand Strategy

  • Brand Discovery + Development
  • Vision, Mission, Values
  • Differentiation
  • Market Research
  • Product / Service Positioning

Brand Foundation

  • Brand Visuals + Identity
  • Digital Brand: Website + Social Channels
  • Display + signage assets
  • Vehicle Branding

PROFESSIONAL SERVICES

Brand Strategy

  • Brand Discovery + Development
  • Audience Insights + Journey
  • Market Research
  • Positioning + Strategic Narrative

Brand Foundation

  • Brand Visuals + Identity
  • Digital Brand: Website
  • Display + Brand Experience

Brand Activation

  • Marketing Planning
  • Content Marketing Strategy
  • Social Media Management

PUBLIC SECTOR

Brand Strategy

  • Development and alignment
  • Product / Service Positioning

Brand Foundation

  • Event Visual Identity
  • Display + Brand Experience
  • Illustration + Infographics

MANUFACTURERS & DISTRIBUTORS

Brand Strategy

  • Brand Discovery + Development
  • Market Research
  • Product / Service Positioning
  • Differentiation
  • Strategic Narrative

Brand Foundation

  • Brand Visuals + Identity
  • Digital Brand: Websites
  • Display Signage + Brand Experience Collateral

HOSPITALITY SERVICES

Brand Strategy

  • Strategic Narrative
  • Brand Story
  • Market Research

Brand Foundation

  • Event Visual Identity
  • Illustration
  • Display & Brand Experience

Brand Activation

  • Launch Strategy
  • Brand & Marketing Videos

Pave the
way forward.

Many companies come to us knowing that areas of their Brand Foundation aren’t doing a great job of communicating their brand’s difference, value proposition, culture, vision, or values. Here are some common Brand Foundation elements that you might want to get working more effectively for your business or organization.

If you aren’t sure what needs improving, book a Needs Assessment and ask about a Brand & Marketing Audit.

BRANDING

  • Logo Systems
  • Visual Identity
  • Tagline Development
  • Naming (products, services, 
proprietary products or processes)

DIGITAL PRESENCE

  • Websites
  • Social Media Profiles
  • Directory & Review Platforms

SALES & MARKETING COLLATERAL

  • Brochures & Downloads
  • Proposals, Decks & Presentations
  • Business Cards & Stationary

CULTURE & EMPLOYEE ENGAGEMENT

  • Culture Content & Welcome Kits
  • Uniforms & Branded Merchandise

DISPLAY + BRAND EXPERIENCE

  • Signage & Wall Graphics
  • Vehicle Branding
  • Packaging
  • Branded Gifts
  • Illustrations & infographics

We don’t like creating branded “stuff” that isn’t useful any more than you like paying for it. And finding ways to recycle what you don’t use. Book a Needs Assessment and we’ll help figure out what will move the needle for your brand.

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Transform
Your Business

Ditch guess marketing tactics and embrace an award-winning, strategic approach that unites your brand and drives sales. Schedule your needs assessment and take the first step towards a stronger, more focused brand today.

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Top Branding Agency in Canada

REX is ranked a 5-star agency on Clutch

Don’t hesitate to hire their team – you’ll get good results, simplified processes, and an enjoyable partnership.”

President
The Coaching Studio

Their ability to ask insightful questions allowed our team to explore certain ideas in a clear manner.”

DIRECTOR OF BUSINESS OPERATIONS
Provision Accounting Group

According to the results we’re getting, I believe we’re working with the very best.”

CO-FOUNDER AND CEO
DERMASPARK PRODUCTS INC.

Partnership

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What our clients say about working with REX

Working with REX felt like having a partner that truly cared about our brand’s success and was willing to go above and beyond to ensure we got there.”

REX’s approach to brand strategy was a breath of fresh air. They helped us uncover our brand’s unique story and connect with our customers on a deeper emotional level.”

It’s rare to find an agency that not only understands branding but also understands the human element behind it. REX exceeded our expectations in both regards.”

Thanks to REX’s expertise and guidance, we were able to develop a brand strategy that not only resonates with our target audience but also aligns with our values and purpose as a company.”

The team at REX made the vulnerable process of defining our brand strategy feel safe and supported in a room of ‘tough guys’, which allowed us to be more honest and authentic in our messaging and opened up something in our culture.”

What’s next?

Brand Foundation elements – your logo, website, and collateral – are all things you’ve created before but these elements evolve as your business does.

REX is a strategic agency that helps leaders with big vision who want to build leading brands. Our process defines what to do, what to say, and where to focus your investment in building a Brand Foundation for business growth.

With a strong Brand Foundation in place, you’ll be ready for the next step: Brand Activation!