Photographer filming Fresh in Your Fridge food preparation in a kitchen

Behind the Scenes: Fresh In Your Fridge Photoshoot

by | Dec 14, 2018

In 2018, REX Marketing + Design Inc. and Fresh In Your Fridge embarked on an exciting rebranding journey. Collaborating closely with Erika and her talented team, we delved into every aspect of the rebrand, from developing a comprehensive brand strategy to refining our communications approach and refreshing our visual identity and website design. One of the highlights of this journey was a thrilling full-day photoshoot where we captured stunning imagery that would grace our new website and vibrant social media channels.

We are thrilled to share some behind-the-scenes glimpses from the brand launch photoshoot, giving you a sneak peek into the energy and enthusiasm that fueled our rebranding process.

 

 

 

Five Fresh in Your Fridge team members in the kitchen Fresh in Your Fridge cooks preparing vegetables for the photoshoot

Photographer filming Fresh in Your Fridge food preparation in a kitchen Photographer adjusting camera rig during Fresh in Your Fridge photoshoot

 

The photo shoot was a testament to our creativity and passion for crafting captivating visuals. We meticulously planned every detail, from the mood board and shot list to the direction we provided on the day of the shoot. Working closely with the incredible team at Three Sixty Media, we brought our vision to life. Special thanks to Justin Lam and his talented team for capturing the essence of our brand through their expert videography skills.

 

Here are the final shots!

 

Overhead view of vegetables and ingredients being prepared Fresh in Your Fridge cook adding greens to a blender Fresh in Your Fridge cook mixing noodles beside vegetables Overhead view of a prepared noodle and vegetable bowl Overhead view of a plated vegetable dish Fresh in Your Fridge meals arranged on a dining table

 

To see more of our work, check out our client features on Our Work page.