PLE Painting Brand Platform
Brand
Introduction
PLE Painting is a sought-after painting company in Metro Vancouver. They are deeply committed to improving customer and employee satisfaction. PLE Painting aspires to become Vancouver’s top painting service provider by maintaining a strong focus on each project and fostering fulfilling careers in its community.
Their central principle is prioritizing expertise over expansion, a philosophy they believe can truly impact the industry.
We worked with the PLE team in 2018 and 2021, and we are big fans of their work, cheering them on to more success with each passing year. This case study is about the work we did in 2018 to develop their brand and create a solid brand foundation.
BRAND STRATEGY
- Brand Discovery + Development
- Audience Insights + Journey
- Market Research
- Positioning + Strategic Narrative
BRAND FOUNDATION
- Brand Visuals + Identity
- Digital Brand: Website Design & Development
- Brand Collaterals (Proposal Template, Pitch Deck, Email Signature etc.)
The
Challenge
PLE came to us with problems that many trades/contracting companies deal with daily: client retention, employee retention, lead generation, brand recognition, referrals, and a consistent sales pipeline.
The difference with PLE was that they had a vision of how to rise to the challenge and be an outlier in a fragmented and competitive market. They needed someone to help improve that vision and give it a visual and spoken language.
Our
Approach
At the onset of any project, we start with questions, lots of questions. Our goal at the project kick-off is to document and build an understanding of our client’s business goals. This initial period of understanding is what we call our discovery phase.
This is the time for curiosity, coffee and whiteboard sessions with the clients and our internal team to nail down the founder’s vision for their brand.
To create PLE’s visual identity, we developed a consistent, slick look that reflects precision, focus, attention to detail, and high standards. The goal of the brand identity was to position PLE as a market challenger that values mastery before massiveness.
WHITEBOARD SESSIONS FOR PLE CIRCA 2018
We distilled the key descriptors of PLE: Striking | Bold | Precise
Those three words encompassed the PLE approach, which became the three Perfect Lines brand pattern. The lines not only aligned with the three core descriptors but also communicated multiple levels of the strategy, including their brand pillars:
- Super Satisfied Crew
- Outrageously Happy Clients
- Exceptionally Successful PLE Brand
The three striking lines through the logo represent the three core brand pillars. They also appear as painting tapes that painters use and add an additional layer to the visual language.
OLD LOGO
NEW LOGO
FLEET DESIGN
WEBSITE
UNIFORMS
The
Results
The PLE brand platform development project resulted in a visually appealing brand that aligned with PLE’s business goals at the time.
The PLE painting project culminated in the following:
- A recognizable and award-winning brand that resonates with the target audience.
- An entirely new logo and visual identity that communicates PLE’s core values and strengths.
- A repeatable brand language that key audiences can recognize and differentiate from competitors.
- A custom-designed website that communicates PLE’s brand story and distinctions to its three audiences: Employees, Commercial Clients, and Residential Clients.
- A lead generation website that tells the PLE story and converts casual traffic into interested leads.
Our work for PLE Painting won the 2018 Summit Marketing Effectiveness Platinum Award and the 2019 Ascent Winner- Global Trend Marketing Award.
AWARDS FOR PLE PAINTING
We just launched our new website, one that we feel is an industry leader. Our new PLE logo has won top prize at international awards."
Our clothing/uniform program looks amazing, our sprinter van has a striking and modern wrap totally in line with our new brand, and our quotes are much more refined and incorporate fantastic visual and design elements.
Every person we interact with at Rex is top notch in their departments. They all work together to deliver an engaged, passionate and creatively brilliant, premium branding and marketing service.
JAY NEWELL, CO-FOUNDER PLE PAINTING