DermaSpark’s
OxyGeneo™

REX is rated a Top Branding Agency in Canada by Clutch with 25 International Awards for Brand Strategy, Marketing and Design

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Brand
Introduction

OxyGeneo™ is a flagship facial brand by Dermaspark Products Inc, a medi-esthetics equipment distributor in the beauty industry.

The OxyGeneo™ facial is the number one facial treatment in Canada, known to provide instant results with zero downtime using the power of oxygen. Tens of thousands of OxyGeneo™ facial treatments are performed every day, a testament to the strength of the OxyGeneo™ brand in the medi-aesthetic industry.

BRAND STRATEGY

Brand Discovery + Development
Vision, Mission, Values
Differentiation
Market Research
Product / Service Positioning

BRAND FOUNDATION

Brand Visuals + Identity
Digital Brand: Website + Social Channels
Display + Signage Assets
Vehicle Branding

The
Challenge

With the introduction of three new OxyGeneo™ facial treatments, our challenge was to retain the established brand recognition of the OxyGeneo 3-in-1 Super Facial™ while still paying respect to the manufacturer brand language.

REX was tasked with creating something fresh and new for DermaSpark’s Canadian Market that clearly conveys the product and key benefits to both their B2B and B2C audiences.

Our
Approach

Our approach for the OxyGeneo™ rebranding project was to make the brand mirror the characteristics of the new facial treatments while retaining key elements of the old brand. This approach ensured that the majority of the audience still recognized that it was the same brand with a new avatar.

Our approach mirrored the old saying, “If it’s not broken, don’t fix it. The “split face” model image had become an international icon and was a major identifier for the facial brand. We incorporated this image into the new branding to ensure it is easily recognizable.

We created a new modern logo highlighting OXY, the OxyGeneo™ brand’s differentiating component. We designed a new pattern that emulates bubbles to mimic the experience someone would feel when receiving the bubbly facial. We also highlighted vital product features like the use of all-natural ingredients to communicate product differentiation visually. Once we had completed the refresh of the brand logo, our team applied the new brand to all the marketing and branding collaterals.

LOGO

The REX Agency | DermaSpark’s Oxygeneo - oxygeneo-mockup

SWAG

The
Results

This brand revitalization project resulted in a revamped, modern product brand with a fresh new look that will attract the desired user demographic.

The new brand imagery more clearly conveys the key benefits, making the facial an easier sell for aestheticians. The new colour palette provides a robust visual language to distinguish between product options and draw the user’s eyes to specific calls to action.