Make a list of the current URLs before moving the site and identify the most relevant new URL for each important page. Keep useful content available, update internal links, and use permanent redirects from old addresses to their matching new pages. Avoid sending every old URL to the new homepage, which can frustrate visitors looking for a specific service or article. Test the redirects, forms, and navigation before and after launch.
Keep control of the old domain while the move is being processed, update the sitemap, and monitor Search Console for indexing and traffic changes. Search visibility can fluctuate while Google recrawls a site move, so compare results over time rather than judging the launch by one day. These steps follow Google Search Central’s site-move guidance. REX’s SEO overview explains the broader role of search in marketing.