Ask each agency to describe the business problem it believes it is solving, the research it will use, and the decisions it expects your team to make. Request a clear list of deliverables, project stages, feedback rounds, responsibilities, and what is outside the scope. Ask who will do the work and how they will turn the strategy into materials your team can use. That makes proposals easier to compare than looking at a logo portfolio or price alone.
Explain your budget range and deadlines so the agency can show a realistic scope. Check whether website work, writing, launch materials, staff guidance, or ongoing marketing are included only if you need them; services vary by project. Ask how progress and success will be reviewed, and request relevant examples of work after launch. REX’s Services page shows its published Strategy, Foundation, and Activation areas, which can help frame the scope discussion.