Yes. A staged rollout can make a large change manageable if the core message, name, and visual rules are agreed before anything goes public. List every place customers and staff encounter the brand, then rank each item by visibility, customer impact, cost, and how quickly it can be changed. Your website, customer emails, sales documents, and key social profiles usually need to tell a consistent story at launch; lower-use print items may wait until they are replaced.
Give each stage an owner and a date, and keep a record of old assets so they do not reappear by accident. Explain any temporary mix of old and new materials to staff and key partners. A phased plan should protect clarity, not leave customers wondering whether two names represent different businesses. REX’s Brand Foundation page shows the range of digital, sales, culture, and physical touchpoints worth checking.