Brand architecture is the way a company organizes and names its parent brand, sub-brands, products, and services. It makes their relationships clear to customers and staff. One business may put every offer under one name; another may keep separate names for different audiences or products. The right structure depends on what people need to understand, not on a fixed naming formula.
A simple brand map can show which name appears on a website, proposal, package, or sign and when the parent company should be visible. This is especially useful after an acquisition or when a business adds a new offer. REX lists brand mergers, maps, and hierarchy in its Brand Strategy services.