Prophecy model posed by a window with photo preview on a monitor

Behind the Scenes: Prophecy Campaign

by | Apr 9, 2018

 

Whew – what a whirlwind this campaign was! We are just wrapping up a branding and campaign development project with Prophecy Skincare Inc. for the product launch of Prophecy Cream in Canada. We are so grateful to have had the opportunity to execute a complete campaign shoot with a local Vancouver team, including the production of photos and videos to be used in upcoming nation-wide campaigns.

Here’s a little look #behindthescenes of the shoot!

 

Behind the scenes of the Prophecy Cream photo shoot

We worked with the incredibly talented and award-winning photographer, Erich Saide and his right-hand man, Vince. Every single shot was carefully planned out with the end applications in mind, to ensure we have tailored on-brand content. Erich and Vince were masters of lighting – using tricks to make sure we got the right exposure and tones, and kept up with the changing natural sunlight throughout the full day. Bravo!

 

Prophecy model reflected in a mirror during hair styling Small dog on the Prophecy photo studio floor Prophecy model posed by a window with photo preview on a monitor

Finding the perfect woman to be the face of the Prophecy Cream was a tall task… Once we saw Kristine from Numa Models – we knew she was the one! Her stunning eyes and unique features left us in awe every time she would strike a pose! And just look at that hair. *heart eyes*

 

Two team members beside a camera on the Prophecy photo set Melissa Wong holding papers on the Prophecy photo set

We also had the opportunity to collaborate with Tina Grant – a Vancouver actress who helped us bring the voice of the Prophecy Cream brand to life. And Kyla Habazin, who filmed and edited the Prophecy Cream How It Works video. Both of these ladies were so inspiring and fun to work with – and made our job easy!

 

Prophecy skincare video still of a woman applying cream at a mirror Prophecy skincare model portrait with hexagon graphic Prophecy skincare bottle with results campaign message

The beautiful illustrations and animations were done by our very own Christian Jones! This guy is really unstoppable – there’s nothing he can’t do! We were going for minimal, high-end, clean, and elegant. He hit the nail right on the head. And that’s not easy when trying to explain complex science!

 

Prophecy Cream website mockup displayed on a laptop

Check out our work so far at ProphecySkincare.com. We can’t wait to build out this marketing campaign further! See more of the Prophecy Cream on their Instagram page. And get your hands on a bottle ASAP!