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You may have heard the term “Brand Strategy” before, but might not fully understand what it means.
In essence, brand strategy involves creating a clear and consistent understanding of your business – your offer, mission, values, and culture – in a way that resonates with your customers, employees and other target audiences or stakeholders.
It’s not a design project – it’s a discovery, research, consulting, and positioning exercise that ultimately drives greater success across marketing, sales, company strategy, culture, and recruiting.
If you have ever struggled with not knowing what to do, what to say, and where to focus – whether in your marketing or in trying to inspire your people and organization toward your vision in a memorable and impactful way – then you need a brand strategy.
Gain an intimate understanding who they are, what they want, and how you can connect with them.
For some companies, our process uncovers an opportunity to not just differentiate but develop a new category for you to lead (Like how Uber defined and lead the Ride Share category).
Gain momentum with powerful consensus.
Increase customer loyalty and advocacy by telling them a story that they can’t help but repeat.
Align leadership, operations, culture, and marketing producers to move faster in the direction of your vision and goals.
Have a competitive edge over other businesses that lack a research-driven strategy.
Just let us know your specific objectives and requirements when you book a Needs Assessment call.
AUDITS & DISCOVERY
BRAND DEVELOPMENT
MARKET RESEARCH & INSIGHTS
STRATEGIC PLANNING
Have a strategic initiative that you think connects to brand, marketing, and communications and you don’t see it here? Book a Needs Assessment call and we’ll help figure out what’s next.
Ditch guess marketing tactics and embrace an award-winning, strategic approach that unites your brand and drives sales. Schedule your needs assessment and take the first step towards a stronger, more focused brand today.
A comprehensive guide that outlines a company’s brand strategy and how its best positioned in the market. It provides clear direction for how a company should communicate and position its brand, both internally and externally. It serves as a blueprint for all brand, marketing, and communications related activities and as a guardrails document during strategic, operational, and culture development initiatives.
In addition to Personas, you’ll have a comprehensive summary of target audience insights, including their goals, obstacles, change they seek, underlying understanding, and solutions they want as it pertains to your business, product, service, and/or industry. These insights are helpful for employee training, customer service development, product and service improvements, and customer experience design.
Receive valuable insights and understanding of the external environment that your business operates in that may come up during research – including industry, market, competition, economic, technological, and environmental factors. This is provided to validate the Brand Strategy and in an effort to support company leadership in identifying opportunities, threats, trends, and drivers that impact the industry.
REX is ranked a 5-star agency on Clutch
What our clients say about working with REX
After Brand Strategy, it’s time to build (or revitalize) a strong Brand Foundation that will help you reap the benefits of Brand Activation when you get started. Without it, you could be driving customers to an ineffective brand and marketing platform.
Learn more about Brand Foundation – go to the next step!