Foundation
What is
Brand Foundation?
Once a Brand Strategy is developed, the Brand Foundation needs revitalizing.
Brand Foundation includes elements like your logo, visual identity (colour palette, typography, imagery), website, and any essential branded assets or sales and marketing materials.
With a strong Brand Foundation in place, you can confidently move forward and begin to or level up how you actively promote your brand, knowing that your messaging and visuals are aligned with your strategy and optimized for success.
Transformational Benefits of Brand Foundation
Create a Memorable Identity
Develop a consistent and visually appealing identity that resonates with your audience, making it easier for them to recognize and remember your brand.
Elevate Customer Experience
Enhance the customer experience from the moment they discover your brand to the point of purchase, with a clear and intuitive website and high-quality branded assets that say who you are and what you stand for.
Stand Out in the Crowd
Stand out from competitors with a differentiated and compelling visual identity, messaging, and value proposition that differentiates your brand in crowded markets.
Accelerate Growth
Drive business growth and increase revenue through a strong Brand Foundation that communicates your brand’s value, making it easier for customers to choose you over the competition.
Charge Premium Prices
Develop a unique and compelling brand experience that speaks directly to your perfect paying customer and highlights the differentiated value of your product or service, allowing you to confidently charge premium prices.
Build Trust and Loyalty
Gain trust and loyalty from your customers by delivering a consistent and trustworthy brand experience across all touchpoints, creating advocates who spread your message and refer you to others.
Maximize Marketing ROI
Improve marketing efficiency and effectiveness by aligning all marketing efforts with your Brand Foundation, resulting in a clear, consistent, and compelling message that attracts more qualified leads, builds trust and belief in your value, and drives them toward action.
25 International Awards and counting for Branding & Design
Featured Brands
PROPERTY MAINTENANCE
SKILLED TRADES
PROFESSIONAL SERVICES
Brand Strategy
- Brand Discovery + Development
- Audience Insights + Journey
- Market Research
- Positioning + Strategic Narrative
Brand Foundation
- Brand Visuals + Identity
- Digital Brand: Website
- Display + Brand Experience
Brand Activation
- Marketing Planning
- Content Marketing Strategy
- Social Media Management
PUBLIC SECTOR
MANUFACTURERS & DISTRIBUTORS
Pave the
way forward.
Many companies come to us knowing that areas of their Brand Foundation aren’t doing a great job of communicating their brand’s difference, value proposition, culture, vision, or values. Here are some common Brand Foundation elements that you might want to get working more effectively for your business or organization.
If you aren’t sure what needs improving, book a Needs Assessment and ask about a Brand & Marketing Audit.
BRANDING
- Logo Systems
- Visual Identity
- Tagline Development
- Naming (products, services, proprietary products or processes)
DIGITAL PRESENCE
- Websites
- Social Media Profiles
- Directory & Review Platforms
SALES & MARKETING COLLATERAL
- Brochures & Downloads
- Proposals, Decks & Presentations
- Business Cards & Stationary
CULTURE & EMPLOYEE ENGAGEMENT
- Culture Content & Welcome Kits
- Uniforms & Branded Merchandise
DISPLAY + BRAND EXPERIENCE
- Signage & Wall Graphics
- Vehicle Branding
- Packaging
- Branded Gifts
- Illustrations & infographics
We don’t like creating branded “stuff” that isn’t useful any more than you like paying for it. And finding ways to recycle what you don’t use. Book a Needs Assessment and we’ll help figure out what will move the needle for your brand.
Transform Your Business
Ditch guess marketing tactics and embrace an award-winning, strategic approach that unites your brand and drives sales. Schedule your needs assessment and take the first step towards a stronger, more focused brand today.
Consistent brand presentation across all platforms increases revenue by up to 23%”
Top Branding Agency in Canada
REX is ranked a 5-star agency on Clutch
Don’t hesitate to hire their team – you’ll get good results, simplified processes, and an enjoyable partnership.”
The Coaching Studio
Brand Overhaul
Their ability to ask insightful questions allowed our team to explore certain ideas in a clear manner.”
Provision Accounting Group
Branding & Marketing Strategy
According to the results we’re getting, I believe we’re working with the very best.”
DERMASPARK PRODUCTS INC.
MARKETING & ADVERTISING
I would highly recommend REX to anyone requiring marketing expertise and services.”
“We were in the process of separating from our franchise and becoming an independent organization. This meant new branding, new message, new look, new website … new everything. Timelines were uncertain and my business partner and I have two completely different views of how the end product should look. We engaged REX to work through the entire process with us. Allison asked all the right questions and extracted all of best information. She used her talent and skills to derive amazing results.”
ROB WHITZMAN, PBC COMMUNICATIONS
Their logo and visual design won an award and pleased all internal stakeholders.”
“REX Marketing + Design Inc.’s work was exceptional. I appreciated the depth that they went into when looking at everything. They taught us a lot about marketing and the decision-making process. Allison, specifically, has a strong sense for business building and sociology. I really trusted their input. Their logo and visual design won an award and pleased all internal stakeholders. The team was collaborative, patient, and caring. Clients can expect a trustworthy team that strives to set their clients up for success.”
JULIA BOYLE EXECUTIVE DIRECTOR, AUTISM BC
We are thrilled with the colourful, fun and unique visual identity REX has built for us.”
Our team and community have been excited and engaged with the new look and feel of the company, and it’s provided us a way to more consistently express our values and how we work. It’s helped us step up from a “small home grown" business feel, to a sophisticated and sleek food and nutrition company in Vancouver - and we are excited to apply the brand to everything we do moving forward. The process of building the brand with the team at REX really helped me understand every element, and the importance of a well thought out visual identity such as ours."
ERIKA WEISSENBORN, FOUNDER, FRESH IN YOUR FRIDGE
Partnership
What our clients say about working with REX
Working with REX felt like having a partner that truly cared about our brand’s success and was willing to go above and beyond to ensure we got there.”
REX’s approach to brand strategy was a breath of fresh air. They helped us uncover our brand’s unique story and connect with our customers on a deeper emotional level.”
It’s rare to find an agency that not only understands branding but also understands the human element behind it. REX exceeded our expectations in both regards.”
Thanks to REX’s expertise and guidance, we were able to develop a brand strategy that not only resonates with our target audience but also aligns with our values and purpose as a company.”
The team at REX made the vulnerable process of defining our brand strategy feel safe and supported in a room of ‘tough guys’, which allowed us to be more honest and authentic in our messaging and opened up something in our culture.”
What’s next?
Brand Foundation elements – your logo, website, and collateral – are all things you’ve created before but these elements evolve as your business does.
REX is a strategic agency that helps leaders with big vision who want to build leading brands. Our process defines what to do, what to say, and where to focus your investment in building a Brand Foundation for business growth.
With a strong Brand Foundation in place, you’ll be ready for the next step: Brand Activation!
