Activation
What is
Brand Activation?
Once you’ve developed a strong Brand Strategy and established a solid Brand Foundation, it’s time to activate your brand and start building a community of loyal customers (and a roster of talent) who are passionate about your business.
At REX, our Brand Activation strategies are not just designed to generate leads, they turn you into a Leading Brand. Build an audience and grow belief and awareness in the vision and impact of your brand.
With Activation tactics rooted in Brand Strategy, we move beyond generic random acts of marketing to create tailored, immersive, and unforgettable experiences that leave a lasting impression on your audience.
By evoking emotion, inspiring action, and encouraging deeper connections with your brand, our Brand Activation strategies generate leads, increase brand loyalty, advocacy, and ultimately drive sustainable and scalable business growth.
Transformational Benefits of Brand Activation
Create Brand Fans
Develop a community of loyal customers who feel a genuine connection to your brand, resulting in increased advocacy and word-of-mouth marketing.
Generate Better Leads
By crafting marketing based on a deep understanding of your target audience, strategic Brand Activation allows you to attract and convert higher quality leads, instead of a bunch of tire kickers..
Drive Engagement
Inspire action and engagement with your brand through personalized, immersive, and memorable experiences that spark long-term connections and loyalty.
Stand Out in Crowded Markets
Create a differentiated and compelling brand experience that sets you apart from competitors and captures the attention of your target audience.
Increase Revenue
Over time, build scalable and predictable revenue growth through increased brand loyalty and advocacy, resulting in more repeat customers and higher customer lifetime value.
Build Trust and Loyalty
Foster trust and loyalty with your customers by delivering authentic, engaging, and personalized brand experiences that leave a lasting impression.
Maximize Marketing ROI
Improve marketing efficiency and effectiveness by aligning all marketing efforts with your Brand Strategy, resulting in increased customer engagement, loyalty, and advocacy, and ultimately driving more sales and revenue for your business.
Create Lasting Brand Impressions
Develop memorable and impactful brand experiences that create long-term connections with your audience, foster deeper understanding of your brand values and offerings, and drive brand loyalty and advocacy.
25 International Awards and counting for Branding & Design
Featured Brands
SKILLED TRADES
BRAND ACTIVATION
- Social Media Management
- Email Marketing
- SEO Strategy & Execution
- Website Maintenance and Optimization
SKILLED TRADES
BRAND STRATEGY
- Brand Discovery + Development
- Vision, Mission, Values
- Differentiation
- Market Research
- Product / Service Positioning
BRAND FOUNDATION
- Brand Visuals + Identity
- Digital Brand: Website + Social Channels
- Display + signage assets
- Vehicle Branding
PUBLIC SECTOR
BRAND STRATEGY
- Development and alignment
- Product / Service Positioning
BRAND FOUNDATION
- Event Visual Identity
- Display + Brand Experience
- Illustration + Infographics
PROFESSIONAL SERVICES
BRAND STRATEGY
- Brand Discovery + Development
- Audience Insights + Journey
- Market Research
- Positioning + Strategic Narrative
BRAND FOUNDATION
- Brand Visuals + Identity
- Digital Brand: Website
- Display + Brand Experience
BRAND ACTIVATION
- Marketing Planning
- Content Marketing Strategy
- Social Media Management
Focus on impact.
You probably have some Brand Activation tactics in mind. Let’s make sure we aren’t guess-marketing and ensure every tactic is rooted in a strategy that drives business results.
If you’re not sure, let’s talk about it in a Needs Assessment call.
DIGITAL MARKETING
- Digital Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
CONTENT DEVELOPMENT
- Content Strategy
- Content Creation
- Copywriting
- Graphic Design & Illustration
- Photography & Video
INTEGRATED CAMPAIGNS
- Multi-Channel Marketing
- Advertising Campaigns
- Launch Campaigns
- Hiring & Culture Campaigns
MANAGEMENT
- Full-Service or Fractional
- Brand Management
- Marketing Management
- Analytics, Evaluation & Reporting
Book a Needs Assessment to talk about your goals and we’ll figure out your Activation Plan.
Transform Your Business
Ditch guess marketing tactics and embrace an award-winning, strategic approach that unites your brand and drives sales. Schedule your needs assessment and take the first step towards a stronger, more focused brand today.
REX took great care in addressing our needs and helping us redefine our brand. ”
“They exceeded our expectations and we could not be happier with the results. It has made our communication execution so much easier and I am so thankful.
Every business should have a professional third party review their brand goals and strategy. Who better to hire than one of great reputation and proven results? REX would be the only company I would recommend.”
CHRIS CHONG, BUTTER MEDIA INC
Their graphic design is always clean and beautiful, but where they truly shine is on the strategy”
"As a print shop, we deal we many marketing and graphic design companies. They have a knack to communicate the most complicated ideas to the general public, which is not an easy fit. If you need help figuring out your marketing channels and strategies, look no further, whether you are a startup, a business expanding or a well-established organization, they can do wonders for you."
PEDRO ORDONEZ, MINUTEMAN PRESS
In working with REX, we've experienced a rebirth of our brand, both internally to externally.”
The work REX produces is visually stunning, connects with our clients, and, quite frankly, they have a unique view on what is in line with our brand - they know our brand better than we do! In working with REX, we get to meet and work with the designer/project manager directly. They have our best interests in mind. Other agencies often contract out the “jobs” and at times this causes a great deal of stress as response/revision time takes WAY too long. At the end of the day, I value being able to deal direct.
DAI MANUEL, FITNESS TOWN
Partnership
What our clients say about working with REX
Working with REX felt like having a partner that truly cared about our brand’s success and was willing to go above and beyond to ensure we got there.”
REX’s approach to brand strategy was a breath of fresh air. They helped us uncover our brand’s unique story and connect with our customers on a deeper emotional level.”
It’s rare to find an agency that not only understands branding but also understands the human element behind it. REX exceeded our expectations in both regards.”
Thanks to REX’s expertise and guidance, we were able to develop a brand strategy that not only resonates with our target audience but also aligns with our values and purpose as a company.”
The team at REX made the vulnerable process of defining our brand strategy feel safe and supported in a room of ‘tough guys’, which allowed us to be more honest and authentic in our messaging and opened up something in our culture.”
Top Branding Agency in Canada
REX is ranked a 5-star agency on Clutch
Don’t hesitate to hire their team – you’ll get good results, simplified processes, and an enjoyable partnership.”
The Coaching Studio
Brand Overhaul
Their ability to ask insightful questions allowed our team to explore certain ideas in a clear manner.”
Provision Accounting Group
Branding & Marketing Strategy
According to the results we’re getting, I believe we’re working with the very best.”
DERMASPARK PRODUCTS INC.
MARKETING & ADVERTISING
What’s next?
Once you’re at Brand Activation with REX, you have a partner in Brand Growth for life.
As your business grows, expands into new markets, adds products and services, or shifts it’s vision or audience, we can quickly and adaptively refine your Brand Strategy, Brand Foundation, and get you to strategic Activation.
