by Kelly | Oct 9, 2024 | Brand
The decision to rebrand is a pivotal moment for any business. Whether driven by market changes, evolving customer expectations, or the need to refresh an outdated image, rebranding can be a critical tool for your business. Rebranding is often undertaken to stand out...
![The Critical Role of Websites in the Modern Marketing Stack [2024 Edition]](https://startwithrex.b-cdn.net/wp-content/uploads/How-critical-websites-are-for-marketing-1024x675.webp)
by Garvit | Jul 12, 2024 | Brand, Marketing
In the post-Covid, hyperconnected society of 2024, businesses cannot afford not to have a brand website. Websites are fundamental to a modern business’s branding and marketing stack. They are an essential platform for brand presentation, communication,...
by Allison | May 23, 2024 | Brand
Building a strong brand is vital for small businesses. A strong brand helps businesses to differentiate themselves from competitors, build trust with customers, and establish a long-lasting relationship with their target audience. However, while many small business...
by Garvit | Mar 22, 2024 | Brand
The world’s most iconic brand, Apple, did not start as the tech and consumer electronics company we all love today. It was a computer company (literally named Apple Computer Company) focused primarily on producing computers. In the late 1990s, almost two decades after...
by Garvit | Jul 28, 2023 | Brand
Remember the last time you made a purchase at the grocery store and opted for a product from one brand instead of another? Why would you choose one over the other? Why would you buy Pepsi but not Coke or vice versa? It is likely that you prefer one brand over another...
by Alexandra Estanislao | Sep 14, 2022 | Brand
Social media has become the most influential space where social channels aren’t only used for “social networking” but to advertise brands and products digitally. Building a brand is the desire of many small businesses, but one of the vexing...
