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Et tu, Em—dash?
Punctuations are a writer’s tool to indicate — emphasis. They replace human speaker cues like hesitation, pausing, changing tone or volume of speech. Before the advent of LLMs like ChatGPT, Claude & Gemini, Em dash was one such punctuation used abundantly by...
The Science Behind How People Read Online & What It Means for Your Content
Reading is one of the most fundamental ways we acquire information, gain understanding, and engage with external ideas. Since the early 2000s, our reading habits have increasingly shifted from traditional media like books and newspapers to digital formats like ebooks,...
Drive Your Brand: The Power of Vehicle Wraps in Trades Company Marketing
In the competitive world of skilled trades, standing out is essential to success. One often-overlooked but highly effective marketing tool is your fleet. Professionally designed vehicle wraps transform service vehicles into moving billboards, showcasing your brand...
How to measure if your website is working for you?
Everyone knows how critical websites are for businesses of all shapes and sizes. A good-looking, modern, and functional website is table stakes for any business wanting to stay relevant in 2024. Businesses spend tens of thousands of dollars to produce a website that...![The Critical Role of Websites in the Modern Marketing Stack [2024 Edition]](https://startwithrex.com/wp-content/uploads/How-critical-websites-are-for-marketing-1024x675.webp "The REX Agency | The Critical Role of Websites in the Modern Marketing Stack [2024 Edition] - How critical websites are for marketing")