Et tu, Em—dash?

Et tu, Em—dash?

Punctuations are a writer’s tool to indicate — emphasis. They replace human speaker cues like hesitation, pausing, changing tone or volume of speech.  Before the advent of LLMs like ChatGPT, Claude & Gemini, Em dash was one such punctuation used abundantly by...
How to measure if your website is working for you?

How to measure if your website is working for you?

Everyone knows how critical websites are for businesses of all shapes and sizes. A good-looking, modern, and functional website is table stakes for any business wanting to stay relevant in 2024. Businesses spend tens of thousands of dollars to produce a website that...
Top Consumer Trends To Watch Out For in 2024

Top Consumer Trends To Watch Out For in 2024

Every year, the biggest companies in the world publish prediction reports on what will happen to consumers in that year. The year 2024 is no different, and we have tons of research available to decipher what is going to happen. We are in what researchers call the...