News + Learning

The world’s most iconic brand, Apple, did not start as the tech and consumer electronics company we all love today. It was a computer company (literally named Apple Computer Company) focused primarily on producing computers. In the late 1990s, almost two decades after its founding, Apple repositioned its brand from a computer manufacturer to a … Continued

Every year, the biggest companies in the world publish prediction reports on what will happen to consumers in that year. The year 2024 is no different, and we have tons of research available to decipher what is going to happen. We are in what researchers call the post-pandemic economy, and our consumption habits are evolving. … Continued

Remember the last time you made a purchase at the grocery store and opted for a product from one brand instead of another? Why would you choose one over the other? Why would you buy Pepsi but not Coke or vice versa? It is likely that you prefer one brand over another because of how … Continued

If there is a word full of “woo” in digital marketing, it is SEO (Search Engine Optimization). Used interchangeably for an optimization technique & a person who does the optimization, SEO is the quintessential algorithm-chasing game.  From Keyword stuffing to backlinks from PBNs, SEOs always try to figure out how to “game” the system. This … Continued

HubSpot is one of the most popular CRM and Marketing automation tools out there.  It was established with the core principle of “inbound” marketing, which recognizes that individuals prefer not to be interrupted or bothered by marketers and salespeople but rather seek assistance and valuable information. HubSpot was founded in 2006 by MIT fellows Dharmesh … Continued

It’s not every day we get to glam up and attend a premier local business event like the 22nd  Gala. So, needless to say, the REX team was pumped! Our team was buzzing with excitement to be a part of this glitzy local Vancouver business event, and we were ready to make the most out … Continued

Earlier this week, the REX team attended the DigiMarCon Canada West 2023 Conference – the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Western Canada at the Paradox Hotel in Vancouver. The conference served as a vibrant hub of boundless knowledge, innovation, and networking opportunities, all complemented by delicious food and a never-ending … Continued

As a leading Vancouver brand strategy agency, we understand how critical office space is in creating an environment that fosters productivity and creativity. We recently moved into a new office space in beautiful Suter Brook Village in Port Moody.     Our goal was to find an office that would foster collaboration and innovation while … Continued

89% of Small Business Owners value a strong brand. Do you know how to build one?   Building a strong brand is vital for small businesses. A strong brand helps businesses to differentiate themselves from competitors, build trust with customers, and establish a long-lasting relationship with their target audience. However, while many small business owners … Continued

  Drumroll, please! We’re thrilled to announce that The REX Agency has been awarded five AVA Digital Awards in the areas of Brand and Category Strategy. The AVA Digital Awards is an international competition that celebrates excellence in digital communication, spanning various categories from web-based production to video and audio production. Administered and judged by … Continued

Amanda has been working with us for the past two years as a Digital Marketing Coordinator and has recently stepped into account management specializing in marketing ecosystems. Here’s a quick interview with Amanda so that you can get to know her more and how she’s liking her role as Account Manager. What are you most … Continued

The REX team is continuously evolving, and as our team grows, we want to show you why they’re so awesome. Garvit, our Digital Marketing Manager, has transitioned to a new role as Digital Performance Manager.                     Here’s a little bit about Garvit and how he’s liking … Continued

  Your people don’t make your company different. It’s your difference that attracts good people.   Read that again.   Every successful small business owner comes to a crossroads where they are challenged to articulate what makes their company different.   In fact, when you get to a certain size, you can’t grow or even … Continued

I’d like to celebrate you, your time at REX, and your new adventure! They say you can tell a lot about a team by the company they keep, and Melissa has been much more than good company. Melissa started at REX as an intern in 2017 and charted a meteoric rise to leadership over nearly … Continued

It is a million-dollar, nay, billion-dollar question: which is better between Facebook ads and Google ads? The answer is complicated and depends on the goal of your advertising campaign and many contextual factors. However, if your advertising goals are clear, it is comparatively simple to know which is better or if you need a combination … Continued

Social media has become the most influential space where social channels aren’t only used for “social networking” but to advertise brands and products digitally. Building a brand is the desire of many small businesses, but one of the vexing challenges often faced is utilizing the power of social media to enable brand recognition. If you’re a small … Continued

  Building brands is challenging. There are no shortcuts to creating a loved and successful brand. It takes plenty of time, patience, and grit; entrepreneurs and business leaders who have a long-game vision are typically the ones that succeed in brand building. To give you context, Coca-Cola sold nine drinks a day in its first … Continued

In email marketing, metrics like open rate, click-through rate, and conversion rate directly impact the success of your email efforts. And what it really comes down to is the type of format you’re choosing to deliver your campaign – HTML or Plain Text.   Photo credit: www.emailout.com What Works Better – HTML or Plain Text … Continued

Is email marketing still important in 2022? With a return on investment of up to 4400%, it remains the best way to attract and retain customers. Before Google Ads and the rise of social, email was the OG channel to reach audiences online.     Photo credit: Workana.com ​ If you’re a small business owner … Continued

Hi all, Melissa here. As I write this, I’m reflecting on the fact that it’s been one year since the deadly tragedy in Atlanta – the night we lost 6 Asian women who were mothers, daughters, partners, and friends. That night was a spark for me and many, that ignited both outrage and inspiration. I … Continued

To REX clients and our community, it’s bittersweet for me to announce that I’ll be departing from REX Marketing + Design and pursuing a new career opportunity.   The Next Chapter The exciting part of this news is that I have been presented with an opportunity to work with a brand that aligns with my … Continued

The first half of 2021 has been a major growth spurt for REX. With more collaborators, more integrated approaches, and more opportunities to make our greater impact, we needed someone to keep our execution and implementation on track. We’re excited to announce that Ravleen Girgla has joined the REX team as our Project Coordinator! For … Continued

This year, REX has opened up a digital marketing division and we needed a Digital Marketer Manager to help us turn our ambitions into reality through systems and insight. Enter – Garvit! We worked with Garvit over the past few months as he was completing his MBA and are now thrilled to be able to … Continued

May is Asian and Pacific Islander Heritage Month! Asian and Pacific Islander Heritage Month is an opportunity for all Canadians to learn more about the many achievements and contributions of Canadians of Asian descent who, throughout our history, have done so much to make Canada the amazing country we share today. To celebrate, we are … Continued

May is Asian and Pacific Islander Heritage Month! Asian and Pacific Islander Heritage Month is an opportunity for all Canadians to learn more about the many achievements and contributions of Canadians of Asian descent who, throughout our history, have done so much to make Canada the amazing country we share today. To celebrate, we are … Continued

May is Asian and Pacific Islander Heritage Month! Asian and Pacific Islander Heritage Month is an opportunity for all Canadians to learn more about the many achievements and contributions of Canadians of Asian descent who, throughout our history, have done so much to make Canada the amazing country we share today. To celebrate, we are … Continued

May is Asian and Pacific Islander Heritage Month! Asian and Pacific Islander Heritage Month is an opportunity for all Canadians to learn more about the many achievements and contributions of Canadians of Asian descent who, throughout our history, have done so much to make Canada the amazing country we share today. To celebrate, we are … Continued

Here we grow again! At REX, we’re continuing to expand our digital marketing and content production unit. To help spearhead this department, we’ve brought onboard Alex Estanislao as a Marketing Content Producer! Alex is a friendly, familiar face to our team – as we actually met Alex when we were working in CMPNY, the shared … Continued

REX Marketing + Design Starts 2021 with an Award from Clutch for Being a Part of their Top Creative & Design Firms   At REX Marketing + Design, we help companies stop guess marketing. From brand strategy to marketing activation to brand awareness campaigns, our services help values-based and impact-led brands undergo full business transformation. … Continued

Meet Amanda, the newest addition to the REX team! We are very excited for you all to get to know her. She’s an ambitious go-getter, whip-smart, and a foodie! Here’s a bit about Amanda.   Amanda studied at the British Columbia Institute of Technology in the Marketing Management, Communications program. She found that it merged … Continued

A lot has happened over these past 7 months. While some strides have been made, the need for sustained, and meaningful change still remains. Anti-racism work, and yes it is work, needs to be an ongoing commitment for individuals, companies, and institutions.   In August, we shared that we were starting to read the book … Continued

  Are you a company, large or small, that either has a brand, is unclear of what your brand is, or is looking to establish your brand? Are you experiencing rapid growth and your current brand does not seem to fit anymore? As you are building your brand, consider these essential elements through every step. … Continued

As you browse for agencies to work with, you will notice a common word that many will use as a description of part of their process: Brand Discovery.   What is Brand Discovery Session? A brand discovery session is how many agencies would describe your initial kickoff meeting. It is their way of discovering exactly … Continued

Being a leader in any capacity is an immense responsibility. As you look out for your team, the way you act and react can greatly influence their day. In stressful times such as a pandemic, while it may be more difficult, it is more important than ever to manage yourself to be a strong presence … Continued

  Did you know that 77% of marketing leaders say a strong brand is critical to their growth plans? At REX Marketing + Design, we are dedicated to fostering brand growth in the areas of brand strategy, visual identity, engagement, marketing action plans, and campaigns. We are passionate supporters of businesses with big visions, helping … Continued

Valentine’s day is the perfect opportunity to market your product or service as a gift for lovebirds! Here are some trends we’ve noticed and ideas for what you can put together for a Valentine’s Campaign in 2020.   1. Bundling to make the perfect gift set Partner with another company to make your product/service into … Continued

In today’s digital age, Adobe Photoshop has become an essential tool for individuals across various industries. Whether you’re a professional photographer, graphic designer, social media influencer, or even an enthusiast looking to enhance your personal photos, Photoshop offers a wide range of capabilities that make it a must-have software.   That is why our Lead … Continued

  Are you a marketing student working away at your degree feeling incredibly nervous about the industry you are about to enter? Do you have about 3 million questions in your mind about what to expect after you graduate? Don’t worry. Not only is this incredibly normal, but you also aren’t alone. Last month Sr. … Continued

The purpose of an ad is to make your audience feel something, think something, and do something in relation to your brand. You invest a significant amount into your advertising — make sure it is working hard for you! Your ad may be functional, but is it effective? Use our free guide below to judge … Continued

“It feels like a fantastic cherry on top of a sundae that’s been in the works for at least two years, and maybe a bit more.” – Katherine Lazaruk, LZRK Consulting Inc.   We asked Katherine Lazaruk of LZRK Consulting Inc: What have been the results of investing in your brand? Lazaruk Consulting Inc. is … Continued

BIG NEWS! We are very proud to announce that out of more than 4,500 submissions from 27 countries, REX Marketing + Design is a 3-time winner in the 2019 Summit International Creative Awards!   Fresh In Your Fridge Gold award Logo Redesign   Fresh In Your Fridge Silver award Product/Service Website Design     LZRK … Continued

Meet Brittany, the newest addition to the REX team! We are very excited for you all to get to know her. She’s brilliant, creative, and has such positive energy. In this interview with Brittany, she shares a bit about herself and why she is passionate about building brands!     Brittany, tell us a little … Continued

Think about someone that you deeply trust and turn to for advice when you’re faced with a challenge. Chances are, this person is not an expert on the subject matter of your life — they don’t necessarily know the ins and outs of your relationship or understand the political dynamics of your career. But what … Continued

Today was exciting for the REX team as we visited the DermaSpark offices to catch up with our esteemed client and experience the fantastic OxyGeneo 3-in-1 Super Facial firsthand! With new developments on the horizon for the DermaSpark brand, we understood the importance of immersing ourselves in their product to gain valuable insights on how … Continued

It’s no surprise that LinkedIn has become a significant lead-sourcing tool for companies, especially in the professional services world. HootSuite reports that LinkedIn is providing companies with 80% of their inbound B2B leads. We did some research into how to best leverage LinkedIn to help our clients, small businesses like yours, increase their digital footprint … Continued

Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where you’re ready to make informed, strategic, effective decisions about your … Continued

Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information!   Why does positioning matter?   Positioning describes how you are uniquely … Continued

We are thrilled to announce that our Founder + CEO, Allison Bran, has been nominated for the prestigious 27th annual RBC Canadian Women Entrepreneur Awards! This marks the second time Allison has received this remarkable recognition, and we couldn’t be more grateful for the honor. We extend our heartfelt thanks to our incredible clients and … Continued

This calls for a celebration. REX Marketing + Design is awarded Best Redesign/Rebrand and Platinum Logo Design in the 2018 Summit Marketing Effectiveness Award® competition for its work for Fresh In Your Fridge and PLE Painting.   REX is honoured to be awarded: Best of Category in the Redesign/Rebrand Campaign category for the Fresh In … Continued

The REX team recently just wrapped up a 2-day video production shoot for our client Emelle’s Catering! REX is producing a creative campaign in partnership with Dock Visual Media around the idea of “20 years + 20 stories of Emelle’s in Vancouver.” The strategy is to capture 20 stories from 20 people (employees, clients, partners) … Continued

As a new year dawns upon us, it brings a moment of reflection and celebration for businesses as they reflect on the year that went by. It’s time to acknowledge the milestones achieved, challenges overcome, and lessons learned. The significance of the new year lies in the opportunity it presents for businesses to assess their … Continued

In 2018, REX Marketing + Design Inc. and Fresh In Your Fridge embarked on an exciting rebranding journey. Collaborating closely with Erika and her talented team, we delved into every aspect of the rebrand, from developing a comprehensive brand strategy to refining our communications approach and refreshing our visual identity and website design. One of … Continued

    5…4…3…2…1… To the new REX office we go! 🚀 This week we moved from our little 3-person office to one that’s 2x the size! Now Allison doesn’t have to sit on the floor : ) But why a new and bigger office? Well, the science is pretty unanimous on this topic. People like … Continued

  What is Content Marketing? And why does it matter? Content marketing is a strategic marketing approach focused on: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant … Continued

Out of more than 5,000 submissions from 24 countries, REX Marketing + Design is named a Bronze winner in the 2017 Summit Creative Award® competition for its creative work for Prophecy Skincare Inc. This Creative Award is such an honour, and it goes to show that small businesses with small budgets can create compelling and … Continued

  It’s been a long time coming. While Christian has been working with us for the past year, and has always felt like a part of the REX family – it’s now official. Christian has joined REX full time as an in-house Graphic Designer and we are beyond excited! Guess it’s time for a bigger … Continued

Testimonials hold immense importance for a brand as they genuinely reflect the customer experience, instilling trust and credibility in potential clients. When clients share their positive feedback and experiences with a brand, it creates powerful social proof that can influence the purchasing decisions of others. Impromptu client testimonials are particularly valuable as they capture satisfied … Continued

  Whew – what a whirlwind this campaign was! We are just wrapping up a branding and campaign development project with Prophecy Skincare Inc. for the product launch of Prophecy Cream in Canada. We are so grateful to have had the opportunity to execute a complete campaign shoot with a local Vancouver team, including the … Continued

  REX Marketing + Design is proud to represent Coquitlam, BC by winning two international business awards. Representing Canada amongst 13 competing countries in the 2017 Summit Marketing Effectiveness Awards, REX entered two campaigns developed for their client, DermaSpark Products Inc., winning both a Silver and a Platinum award. The Silver Marketing Effectiveness Award was … Continued

  Working with brands has always been our thing. Developing brands from scratch, helping brands grow, and strengthening established ones is where we excel. We love helping others tell their story and discover their voice! But – this was the first time that we worked on our own brand internally, and it was one heck … Continued

  REX IMAGE is no more. Our fearless leader, Allison, took to the stage on Wednesday, August 23rd, to present the soft launch of our new brand: REX Marketing + Design Inc.     This was a great opportunity for us to introduce some of our new team members and to re-introduce our company with … Continued

  We have exciting news! Allison, founder of REX, will be a keynote speaker at Freelancing Essentials: Business Workshops For Commercial Creatives, a one-day experience for creatives who want a roadmap for building a rewarding freelance business from the ground up. As Allison started out as a freelancer, she will share the fundamentals for growing … Continued

The REX team is continuously growing and evolving. Our dedicated Account Managers are go-to points of contact for clients. They are there at every step of the process and become experts on your business and your objectives. As our team grows, we want to introduce them and show you why they’re so awesome. Here’s a … Continued

Our company’s rebrand has been a long time coming. Now, the visual identity of REX Marketing + Design Inc. reflects our vision, our values, and our impact. Why the rebrand? Rebranding is a pivotal process that can breathe new life into a business, allowing it to evolve and stay relevant in a dynamic marketplace. It … Continued