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Activation
What is
Brand Activation?
Once you’ve developed a strong Brand Strategy and established a solid Brand Foundation, it’s time to activate your brand and start building a community of loyal customers (and a roster of talent) who are passionate about your business.
At REX, our Brand Activation strategies are not just designed to generate leads, they turn you into a Leading Brand. Build an audience and grow belief and awareness in the vision and impact of your brand.
With Activation tactics rooted in Brand Strategy, we move beyond generic random acts of marketing to create tailored, immersive, and unforgettable experiences that leave a lasting impression on your audience.
By evoking emotion, inspiring action, and encouraging deeper connections with your brand, our Brand Activation strategies generate leads, increase brand loyalty, advocacy, and ultimately drive sustainable and scalable business growth.
Transformational Benefits of Brand Activation
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Create Brand Fans
Develop a community of loyal customers who feel a genuine connection to your brand, resulting in increased advocacy and word-of-mouth marketing.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Generate Better Leads
By crafting marketing based on a deep understanding of your target audience, strategic Brand Activation allows you to attract and convert higher quality leads, instead of a bunch of tire kickers..
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Drive Engagement
Inspire action and engagement with your brand through personalized, immersive, and memorable experiences that spark long-term connections and loyalty.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Stand Out in Crowded Markets
Create a differentiated and compelling brand experience that sets you apart from competitors and captures the attention of your target audience.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Increase Revenue
Over time, build scalable and predictable revenue growth through increased brand loyalty and advocacy, resulting in more repeat customers and higher customer lifetime value.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Build Trust and Loyalty
Foster trust and loyalty with your customers by delivering authentic, engaging, and personalized brand experiences that leave a lasting impression.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Maximize Marketing ROI
Improve marketing efficiency and effectiveness by aligning all marketing efforts with your Brand Strategy, resulting in increased customer engagement, loyalty, and advocacy, and ultimately driving more sales and revenue for your business.
![brand-check-icon The REX Agency | Brand Activation - brand-check-icon](https://startwithrex.b-cdn.net/wp-content/uploads/brand-check-icon.png)
Create Lasting Brand Impressions
Develop memorable and impactful brand experiences that create long-term connections with your audience, foster deeper understanding of your brand values and offerings, and drive brand loyalty and advocacy.
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25 International Awards and counting for Branding & Design
Featured Brands
PROPERTY MAINTENANCE
SKILLED TRADES
PROFESSIONAL SERVICES
Brand Strategy
- Brand Discovery + Development
- Audience Insights + Journey
- Market Research
- Positioning + Strategic Narrative
Brand Foundation
- Brand Visuals + Identity
- Digital Brand: Website
- Display + Brand Experience
Brand Activation
- Marketing Planning
- Content Marketing Strategy
- Social Media Management
PUBLIC SECTOR
MANUFACTURERS & DISTRIBUTORS
Focus on impact.
You probably have some Brand Activation tactics in mind. Let’s make sure we aren’t guess-marketing and ensure every tactic is rooted in a strategy that drives business results.
If you’re not sure, let’s talk about it in a Needs Assessment call.
DIGITAL MARKETING
- Digital Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
CONTENT DEVELOPMENT
- Content Strategy
- Content Creation
- Copywriting
- Graphic Design & Illustration
- Photography & Video
INTEGRATED CAMPAIGNS
- Multi-Channel Marketing
- Advertising Campaigns
- Launch Campaigns
- Hiring & Culture Campaigns
MANAGEMENT
- Full-Service or Fractional
- Brand Management
- Marketing Management
- Analytics, Evaluation & Reporting
Book a Needs Assessment to talk about your goals and we’ll figure out your Activation Plan.
![REX_Social_1080x10180_Stop_Guess-Marketing-02 The REX Agency | Brand Activation - REX_Social_1080x10180_Stop_Guess-Marketing-02](https://startwithrex.b-cdn.net/wp-content/uploads/REX_Social_1080x10180_Stop_Guess-Marketing-02.png)
Transform Your Business
Ditch guess marketing tactics and embrace an award-winning, strategic approach that unites your brand and drives sales. Schedule your needs assessment and take the first step towards a stronger, more focused brand today.
Partnership
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What our clients say about working with REX
Working with REX felt like having a partner that truly cared about our brand’s success and was willing to go above and beyond to ensure we got there.”
REX’s approach to brand strategy was a breath of fresh air. They helped us uncover our brand’s unique story and connect with our customers on a deeper emotional level.”
It’s rare to find an agency that not only understands branding but also understands the human element behind it. REX exceeded our expectations in both regards.”
Thanks to REX’s expertise and guidance, we were able to develop a brand strategy that not only resonates with our target audience but also aligns with our values and purpose as a company.”
The team at REX made the vulnerable process of defining our brand strategy feel safe and supported in a room of ‘tough guys’, which allowed us to be more honest and authentic in our messaging and opened up something in our culture.”
Top Branding Agency in Canada
REX is ranked a 5-star agency on Clutch
Don’t hesitate to hire their team – you’ll get good results, simplified processes, and an enjoyable partnership.”
The Coaching Studio
Their ability to ask insightful questions allowed our team to explore certain ideas in a clear manner.”
Provision Accounting Group
According to the results we’re getting, I believe we’re working with the very best.”
DERMASPARK PRODUCTS INC.
What’s next?
Once you’re at Brand Activation with REX, you have a partner in Brand Growth for life.
As your business grows, expands into new markets, adds products and services, or shifts it’s vision or audience, we can quickly and adaptively refine your Brand Strategy, Brand Foundation, and get you to strategic Activation.
![Brand Activation Services](https://startwithrex.b-cdn.net/wp-content/uploads/activation-2-e1719947377466.png)