A “Soirette” is a moment of celebration for the little things.
THE CAMPAIGN IDEA
We encouraged Soirette’s audience to give the gift of a sweet moment to appreciate their love, by looking back at, and savouring, their special relationship moments through time. We created an experiential moment for intimate and personal connection as a couple, for them to reflect on how their relationship has grown, and to express sentiments that are often left unsaid in the hustle and bustle of everyday life.
We created several products for the Sweet Moments Collection.
Macaron Moments
Like relationships, macarons take time and work to create. Each macaron represents a relationship moment (they are decorated with edible printed text).
Sweet Moments Fill-In-the-Blank Booklet
The gift set comes with a printed fill-in-the-blank booklet that acts as a Love Letter or Story accompanying the relationship moments. It contains prompts with fill-in-the-blank spaces for the Gift Giver to handwrite and elaborate on their memory of the relationship moment.
CAMPAIGN RESULTS
Compared to the same period in 2019:
- 74% increase in total sales revenue
- 81% increase in online conversion rate
- 96% increase in total orders
