Et tu, Em—dash?

Et tu, Em—dash?

Punctuations are a writer’s tool to indicate — emphasis. They replace human speaker cues like hesitation, pausing, changing tone or volume of speech.  Before the advent of LLMs like ChatGPT, Claude & Gemini, Em dash was one such punctuation used abundantly by...
Website analytics dashboard displayed on a desktop monitor

How to measure if your website is working for you?

Everyone knows how critical websites are for businesses of all shapes and sizes. A good-looking, modern, and functional website is table stakes for any business wanting to stay relevant in 2024. Businesses spend tens of thousands of dollars to produce a website that...