Since 2009, REX has been Fitness Town's creative agency of choice. We've consulted on strategy and campaign development as the brand has evolved over the years and created this fitness equipment leader's visual identity across digital and traditional platforms.

Fitness Town logo credit: edited from original concept developed by Pacey + Pacey Design

Fitness Town Fit-O-Meter

After identifying the mindstates of Fitness Town’s target audience and understanding the barriers each one feels toward fitness, REX designed this Fit-O-Meter that is used throughout the customer engagement cycle to help clients feel understood and to educate them on their best next steps toward getting fit.

Brand Manual

After campaigns were established, REX developed a thorough brand manual for Fitness Town that outlines all elements of their visual identity.