by Alexandra Estanislao | Sep 14, 2022 | Brand
Social media has become the most influential space where social channels aren’t only used for “social networking” but to advertise brands and products digitally. Building a brand is the desire of many small businesses, but one of the vexing...
by Brittany Thompson | Aug 17, 2020 | Brand
Are you a company, large or small, that either has a brand, is unclear of what your brand is, or is looking to establish your brand? Are you experiencing rapid growth and your current brand does not seem to fit anymore? As you are building your brand, consider...
by Brittany Thompson | Jun 23, 2020 | Brand
As you browse for agencies to work with, you will notice a common word that many will use as a description of part of their process: Brand Discovery. What is Brand Discovery Session? A brand discovery session is how many agencies would describe your initial...
by Melissa Wong | Aug 28, 2019 | Brand
“It feels like a fantastic cherry on top of a sundae that’s been in the works for at least two years, and maybe a bit more.” – Katherine Lazaruk, LZRK Consulting Inc. We asked Katherine Lazaruk of LZRK Consulting Inc: What have been the...
by Melissa Wong | May 30, 2019 | Brand, Marketing
Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where...
by Melissa Wong | Mar 29, 2019 | Brand, Marketing
Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information!...
