by Melissa Wong | May 30, 2019 | Brand, Marketing
Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where... 
by Melissa Wong | Mar 29, 2019 | Brand, Marketing
Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information!... 
by Melissa Wong | Aug 31, 2018 | Marketing
What is Content Marketing? And why does it matter? Content marketing is a strategic marketing approach focused on: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive... 