From creative concept, to storyboarding, to full production, REX directed this informative product video to educate viewers on the Prophecy Difference.
Prophecy Cream is the first and only topical face cream to effectively penetrate the skin with micronized hyaluronic acid. A new brand to Canada, Prophecy Cream is the product of a scientific breakthrough, with the clinical studies and real results to prove its efficacy. Thus, Prophecy Cream is a high-end product, with a price-point to suit, that more mature, educated women will fall in love with.
The anti-aging industry is heavily saturated. The general public is skeptical of claims and hesitant to invest.
OUR STRATEGY AND APPROACH
Our approach was to brand the product with a model who was age-appropriate and prove the cream’s claims with simple-to-understand explanations of complex science.
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