by Melissa Wong | Oct 1, 2019 | Marketing
The purpose of an ad is to make your audience feel something, think something, and do something in relation to your brand. You invest a significant amount into your advertising — make sure it is working hard for you! Your ad may be functional, but is it...
by Melissa Wong | Jul 19, 2019 | Marketing
Think about someone that you deeply trust and turn to for advice when you’re faced with a challenge. Chances are, this person is not an expert on the subject matter of your life — they don’t necessarily know the ins and outs of your relationship or...
by Melissa Wong | Jul 10, 2019 | Marketing
It’s no surprise that LinkedIn has become a significant lead-sourcing tool for companies, especially in the professional services world. HootSuite reports that LinkedIn is providing companies with 80% of their inbound B2B leads. We did some research into how to...
by Melissa Wong | May 30, 2019 | Brand, Marketing
Here’s something you need to know: Your brand is so much more than a logo! A front row audience member of a business association recently captured REX’s very own Allison Bran speaking about what “building a brand” truly means. If you’re at the point where...
by Melissa Wong | Mar 29, 2019 | Brand, Marketing
Last month, Melissa and Tessa from the REX team attended an industry presentation on brand positioning led by April Dunford and we thought that you entrepreneurs and visionaries out there in the early days of brand building might benefit from this great information!...
by Melissa Wong | Aug 31, 2018 | Marketing
What is Content Marketing? And why does it matter? Content marketing is a strategic marketing approach focused on: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive...
