Professional Presence — Mastered.


Lazaruk Consulting (or LZRK Consulting) coaches women and champions of women on Professional Presence Mastery. Katherine Lazaruk works with individuals and corporations who want to maximize the potential results of their top talent.

Lazaruk Consulting is the evolution of Katherine Lazaruk’s entrepreneurial journey — starting as an image consultant and evolving into a sought-out executive leadership and talent development professional. Along with a shift in service offerings and market positioning, the newly named company required an entirely new visual identity.


Projects Completed
  • Visual Identity Rebrand
  • Brand Engagement Platform (Custom Website Design + Development, Brand Collateral + Marketing Collateral)

Visual Identity Rebrand

The Approach

We worked with Katherine to create a robust visual identity that felt true to Katherine, her personality, and her vision.

We began the process by analyzing Katherine’s aesthetic — the style of clothing she wore, her carefully-selected haircut and accessories, the types of photos she took, and even the Instagram filter she used most often.

Through a process of discovery, strategy, mood boards, and logo conceptualization, we developed a visual identity for Katherine that was a balance of edgy, powerful, and modern. In the logo, we utilized strong and sharp letters, complemented by a softer circular border.

The Results

Through the Visual Identity project, Katherine was equipped with a dynamic logo that could be adaptable to multiple applications and standards to keep her documents and material consistent and on-brand.

The result was a visual representation that she felt proud of. When Katherine announced her visual rebrand to her audience, she wrote an honest article that summarized her strategic reason for embarking on this project and the way it’s impacted her business and her life. Some key quotes from that article:

  • “I was able to grow into a stronger position as an industry leader.”
  • “My brand became an accurate reflection of my vision and the impact I strive to make.”
  • “It made my bottom line look pretty good.”
  • “It feels like a fantastic cherry on top of a sundae that’s been in the works for at least two years, and maybe a bit more.”


For the full article, click here.


REX + LZRK’s collaboration on her visual identity was awarded a Bronze Award at the Summit Creative Award Competition for Visual Identity Design, out of more than 4,500 submissions from 27 countries.