Communicate to Connect.


Sandy Gerber has been a marketing professional for over 20 years. In 2019 she wanted to reposition her personal brand as a Speaker, Author, and Educator for hire. She had developed a distinct approach and methodology to marketing communications and her objective was to “brand” it with her name and personality. To effectively reposition and launch her new product and service offerings, we embarked on a Visual Identity Design project for Sandy’s personal brand.


Projects Completed
  • Visual Identity Rebrand
  • Brand Engagement Platform (Custom Website Design + Development, Brand Collateral + Marketing Collateral)

Visual Identity Rebrand

The Objectives
  • Define a communications and messaging strategy that would clearly convey her “Decision Driver” methodology in a way that illustrated the impact and resonated with her target audiences
  • Translate her bold personality into a visual identity that she felt accurately represented her unique persona and energy
  • Stand apart from the soft visual trends for female entrepreneurs and capture her strong energy

The Approach

To capture Sandy’s personality and essence in a visual identity, we leveraged bold colours based on our understanding of colour psychology, that would elicit the desired emotional response. We chose 4 colours that represented the 4 “Decision Drivers” from her methodology and created a colour blocking visual language that would aid in clear visual communication.

The Results

We did a full visual identity design for Sandy Gerber’s brand, including logo design, colour palette development, typography, treatments, and photography style. Once we completed her Brand Guide, we produced key elements of her engagement platform, including website, social media assets, and presentation material.

The result was a distinct and robust visual language that would translate well across all her touchpoints, from her digital presence to her in-person speaking engagement material.

What our client has to say

“I want to thank you and the entire team at REX for a really fantastic job. I am very excited to launch my new brand platform and can’t wait for the feedback and sales results! My distinct brand identity strategy aligns to my business strategy, the design is unique and fresh and the management of the project was exceptional.”

– Sandy Gerber